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The Ask
Design for target audience, Dads 2.0: fathers who spend more time at home, are involved in domestic life, and are looking to connect with communities either in their area or their area of interest.
Design // Photography // Creative Direction
Kelly Gamache
The Product
A physical and digital publication focused on building community, online interaction, and personalized data – all focused around hiking and work/outdoors life balance.
Logo Design
Deciduous
Flat Plan
Brand Guidelines
Brand Style Guide V1
4
12
Brand Style Guide V1
1/10
Website Walkthrough
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